Working for Ralph Lauren’s timeless brand was an institution in storytelling and lifestyle retailing.

During the Middle East and GCC regions’ retail boom, I designed a rockstar team of fashion lovers who went on to open up flagships in Dubai, Qatar, Jeddah, Bahrain and many shop in shops. We were invited to support the set up and launch of many international flagships such as the Avenue Montaigne’s first women’s only boutique and worked shoulder to shoulder with Ralph’s trusted army.

Spending countless months in Milan and assisting the regional buyers in their selections, I was able to immerse myself in the world of the brand. I would be in awe of each detail in the showroom and boutiques, from the smell of the candles to the unbelievable hydrangeas at the lobby freshly blooming every day, to the plush carpets. It was pure luxury like no other. 

Ralph Lauren was a school in the art of storytelling in retail. From the training of the teams, to the communication strategy, to the visual merchandising and lavish windows, the collection lived and flowed so freely and the customers didn’t buy into a luxury product only, but into the whole world and experience of RL. I always consider this experience as my foundation in my vision for what level was to become after my time with this unforgettable brand.