The transformation took IMI from a fragmented media group to a unified, culture-driven brand—empowering talent, elevating identity, and shaping a new era of influence.
A growth & experience design advisory, that helps brands and individuals to become leading forces in the industry by creating strategic frameworks that deliver on core purpose.
The 900-Day Transformation Plan was designed to take the Chalhoub group from a traditional retailer to a hybrid multi-channel and retailer relevant to the culture of today.
